There are a lot of people who say blogging won’t work. However, this is not true. Blogging remains a great way to make it a business, build a legacy.
Here is how you can start, run and operate blog as a business.
Your blog is going to be your business, so you do need to plan well before actually starting up. There are several things that are involved in starting up. Brand name, logo, choosing domain name, deciding which CMS (Content Management System) from installing plugins to establishing your blog with regular and unique posts, you’ve got to plan it all.
One of the most important thing you have to do is getting a reliable web hosting. I recommend using Bluehost for as low as $3.95/month. Checkout cheap and best WordPress hosting.
Do your research on the content management system you think is suitable for your needs. Usually the comparison is between Blogger vs WordPress, if you plan to move to eCommerce later on the road then you can easily migrate from WordPress to a more robust eCommerce CMS although WordPress does support eCommerce needs as well.
Make sure you decide all this before investing the money. You can always contact me, I may be of help with my 9 years of experience.
Have you ever observed a software or application launch? There’s a pre-launch event, alpha phase, beta phase and then the launch itself. Blogs often don’t start like that.
Blogs doesn’t launch like start-ups do. Most bloggers think of themselves as an experimental entrepreneurs who like to check it out before they actually make things happen. Do not experiment.
As a beginner you probably don’t need any staff but as your blog and business grows and expands you will need to hire staff to provide the best service that you can.
Although, you don’t need an office, full-time staff or any of the other stuff that a traditional requirements to work. All you need is a plan, multi-admin, multi-author setup.
You don’t have to worry about training your staff or about their experience because you can easily get freelancers online and most of them are experiences who does not need to be trained. You don’t have to provide them equipments, office space or other employee necessities.
You can hire or fire anyone as you please, you can also have them on standby if you do not have work for them. The best thing about hiring freelancers is that you can work under your budget.
You might be wondering what kind of staff you may need so i am pointing out few here, these can be writers, virtual assistants, tech specialists for maintaining and optimizing your blog, security issues as well as customizations that you may need to make as you go on. You may also need a designer to take care of the style of your brand, be it a logo or a website design of your blog.
Don’t worry about this at the moment but keep this jotted down in your plan as this might help you once your blog/business grows.
Here’s where you will learn about making money. Now you aren’t going to make money unless you sell something, you might have heard about advertising but it cannot be your only source of income. Monetizing your blog should be cleverly done while your revenue flows in.
Think of ways you can make money from your blog.
- Would you like to sell subscriptions for accessing premium content?
- Website like Copyblogger.com has two level of service: free and premium.
- Would you be selling eBooks on your blog ?
Obviously these are just few options, there is much more you can do but remember the most important thing in your blogging business is to build a reputation to scale up as a viable business.
Some blogs evolve into media mammoths like TechCrunch and Mashable, others into eCommerce marketplaces. Most blogs, stays as a personal journals.
The approach you will take to blogging determines what comes out of years of hard work and effort. If you work hard you need to be rewarded in some way. Without right approach, right plan you will be getting nowhere.
So how will you approach your blogging?
For questions and suggestions don’t forget to leave your valuable comments. If you have come this far. Thanks for reading !